CX & Cigna Offer New Wellness Collaboration

Hong Kong’s Cathay Pacific has launched a new virtual health companion within the CX app as well as a strategic wellness and insurance collaboration with Cigna. 

The airline has dived into the wellness space with the launch of Cathay’s wellness journey. The new virtual health companion, found in the Cathay lifestyle app, rewards Hong Kong-based Marco Polo Club and Asia Miles members with miles as they take steps towards sustainable, better health. Members can now earn miles every day by completing daily wellness goals – without the need to spend a dollar.

Cathay has also launched a strategic wellness and insurance collaboration with Cigna Hong Kong with the exclusive Cigna Cathay Premier Health Plan – the only insurance product where members can directly earn and use miles when purchasing through Cathay.

Cathay and Cigna share respective visions to help Hong Kong people enhance their health and wellbeing. Both Asia Miles members’ voice survey by Cathay, and the Cigna 360 Well-Being survey have recently highlighted the importance of health and wellbeing for the Hong Kong population, who may find it difficult to prioritise their wellbeing in their busy lives.

The plan offers comprehensive protection whilst rewarding members for being healthy and means they can purchase Cigna products through the Cathay website and earn and spend miles on their health protection purchases. Members insured under any of the four Cigna health plans can earn 5x miles on Cathay’s wellness journey when completing their daily wellness goals on the Cathay app.

“At Cathay, we are ultimately trusted to help people move forward in life,” says Cathay Director Customer Lifestyle Paul Smitton. “With wellness, we aim to empower our members to make the most of what lies ahead and move beyond what they previously thought possible. Embarking upon an uplifting wellness journey can be challenging. We wish to help our members by encouraging and rewarding positive lifestyle habits that will lead to a better quality of life and health outcomes. With our new virtual companion, we aim to remove the obstacles they face as they make efforts to elevate their lives.’’ 

Hong Kong's Cathay Pacific has launched a new virtual health companion within the CX app as well as a strategic wellness and insurance collaboration with Cigna. 

With the exclusive ability for members to earn miles directly when purchasing exclusive Cigna insurance products via the Cathay website – as well as the opportunity for all Hong Kong members to earn daily miles on Cathay’s wellness journey when elevating daily habits – the collaboration offers exciting new ways for members to get closer to their next flight, staycation, dining at partner restaurants or purchase from the online shop at Cathay whilst taking a proactive approach to their health and wellbeing.

Cathay’s wellness journey is a new and innovative feature within the Cathay app that’s powered by Sprout Wellness Solutions and designed to make developing daily exercise, healthy eating and mindful habits more rewarding. Each registered user receives a personal Health Score, which is calculated based on a combination of self-reported health survey responses and health data captured through connected wearable devices and manual activity tracking. Based on their Health Score and account status, members can enjoy exclusive offers, and engaging high-quality health and wellness tips from experts to help them on their journey. Users can also opt to receive healthy behaviour reminders and connect their wearable devices to the wellness journey allowing seamless activity tracking and encouragement as members improve healthy habits and reach their health goals. 

Members can earn up to 7 miles per day by completing six daily goals to improve aspects of their mind, body and diet – such as achieving 10,000 steps a day, doing 20 minutes of yoga, eating enough fruit and vegetables, getting a good night’s sleep of at least 7 hours, and more – all without spending a dollar. First-time wellness journey users also get 100 miles2 upon profile completion when they first receive their personal Health Score.

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.