The Great Room launches its sixth location in Singapore at South Bridge with more expansion plans for 2023.
Spanning four floors and 22,000 square feet, The Great Room, South Bridge has reimagined the former Eu Yan Sang shophouse as a new location to build a community around the future of work.
The new venue at South Bridge marks the Premium hospitality-led coworking space brand’s tenth location in Asia Pacific. The new space occupies the 1910 conservation property that was once the medicine hall for Singapore heritage brand Eu Yan Sang.
Since 2020, The Great Room has seen a revenue increase of over 30% across the region. The business has also seen a significant shift in its audience segment over the last three years; before the pandemic, occupancy rates were split between SMEs and MNCs & Enterprises at 75% and 25% respectively. Three years on, SMEs now make up 35% of the members while MNCs & Enterprises make up a majority of the members at 65% post-Covid. Pre-opening occupancy rates of The Great Room, South Bridge stood at 80%, the highest opening occupancy within the portfolio.
“The pandemic has accelerated the shift to flexible work and the use of flexible spaces,” says Jaelle Ang, Co-founder and CEO of The Great Room. “The Great Room is committed to enabling this flexibility for our members, focused on creating communities within our spaces, and driving sustainable growth for our business. Our new venue at South Bridge is another chapter in our commitment to shaping the future of work while creating new vibrant spaces through adaptive reuse of conservation buildings important to Singapore’s architectural heritage.”
With the demand for hybrid workspaces increasing, The Great Room offers unique coworking solutions that meet the needs of an ever-changing workforce. providing dynamic spaces and efficient services as well as community-building programmes and events, and a dynamic perspective on the future of work. Embracing the change in client needs, The Great Room, South Bridge caters to members who are looking to power their ambitions with a well-designed and high-quality workspace and a community of like-minded members.
Preserving the rich history of Singapore, The Great Room, South Bridge boasts BCA Green Mark Platinum status, an accolade for exemplary green projects that demonstrate energy and water savings, and adopt environmentally sustainable practices and innovative green features. To achieve this, The Great Room’s design team worked hand-in-hand with landlord partner 8M Real Estate to retain as much as possible of the property’s existing design fixtures and fittings. The team also worked closely with regional suppliers and local artists to minimise the total carbon footprint.
The Great Room, South Bridge features 11 dedicated offices for five to 70 pax, one work hall, and four meeting rooms for two to 12 pax. The location will feature a rooftop alfresco restaurant and bar. Serving as a modern-day hub for coffee meetings and power lunches during the day, it will remain open to the public in the evenings.
Established in 2016 in Singapore, The Great Room started its first co-working space at One George Street. The Great Room was acquired by Industrious in 2022 to buttress its global portfolio and drive the growth of the brand. With the addition of South Bridge in Singapore, The Great Room boasts ten locations across three key cities, Singapore, Bangkok and Hong Kong. With a total footprint of 32,500 square metres, The Great Room is positioned to expand in 2023 and will be announcing a new location in Sydney later this year.
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