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Asian Journal of Information and Communications 9(2)
Letter from editors Special section "Recent Progress in ICT Application in China" General sect....

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Asian Journal of Information and Communications

An empirical study of customer’s usage intention for chauffeured car service provided by mobile apps Ajing Zhan et al.

  • Page:80-98
  • 2018-05-02

With the development of mobile internet and increasing consumer’s demands in cars, the emerging patterns in car service appeared successively, such as taxi calling software, chauffeured car service and so on. The above car-calling patterns based on internet and mobile apps can be regarded as the attempts of exploring O2O patterns in the area of car rental. Comparatively, the users’ awareness and cognitions of the chauffeured car service are still in low level at its initial stage, and this may lead to an insufficient usage rate. In order to investigate on how to carry out effective promotion and increase users’ viscosity in the Chauffeured car service, the TPB(Theory of Planned Behavior), TRA (Theory of Reasoned Action), TAM (Technology Acceptance Model) and perceptional risk theory were used as the theoretical basis in our study. Six variables were selected as the model of users’ intention of using chauffeured car service, which consists of perceived usefulness, perceived ease of use, perceived risk, perceived cost, marketing effort and community influence. Through the empirical study based on 255 questionnaires, the results show the main characteristics and factors affecting customer’s usage intention for chauffeured car service in China.

Keywords: chauffeured car, usage intention, mobile apps, empirical study, perceived risk

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