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Asian Journal of Information and Communications 11(1)
Asian Journal of Information and Communications 11(1)

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Asian Journal of Information and Communications

The distribution structure of tour products in the inbound travel industry Sang Jun Kim

  • Page:22-32
  • 2019-11-04

This article focuses on the distribution channels for “tour products” being used by an increasing number of foreign visitors to Japan, and tries to analyze the mechanisms of the distribution of those tour products within the Japanese travel industry, Finally, the article tries to understand the problems that arise in the distribution of inbound tour products. The analysis performed in this study found that practices unique to the industry in the transactions between the travel agencies in the departure country and the land operators in the destination country have an adverse effect on the travel business, and that the adverse effect caused changes in conventional business. First, it should not be forgotten that travel companies conceive of "tourist customers." Diversification of customer needs necessitates changes in the distribution channels of tour products, and the travel industry needs to respond accordingly. There is a strong need to appeal to the market in order to justify the existence of a travel agency, and also a need for new initiatives in the travel industry to prevent travelers from moving away from tours.

Keywords: travel industry, distribution structure, inbound, economic ripple effect

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