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Asian Journal of Information and Communications 11(1)
Asian Journal of Information and Communications 11(1)

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Asian Journal of Information and Communications

Strategy for revitalizing the cruise tourism industry of Okinawa prefecture Young-kyung Park

  • Page:1-13
  • 2019-11-04

The number of foreign tourists to Japan topped 10 million in 2013 and 30 million in 2018. Among them, cruise passengers numbered 416,000 in 2014, recording surplus in international travel index for the first time in 55 years. As of 2017, the number of cruise passengers to Japan was 2,533,000, up 27.2 % from the previous year and the total number of cruise ship calls climbed to 2,765 times (2,014 times for foreign cruise lines, 751 times for Japanese lines), up 37.1 % from 2016, hitting record highs. The number of Asian cruise passengers is expected to exceed 5 million in 2020 and Japanese ports are seeing a sharp increase in foreign cruise lines. Especially, Okinawa has formulated various policies with the goal to reach 1 million passengers in 2020 as shown by accelerating environmental improvement of cruise ports to revitalize local communities through tourism policy. The prefecture is implementing “Okinawa Tourism Roadmap 2014” with a target of 10 million tourists and one trillion yen of tourism revenue by 2021. This study aims to examine the status of the Japanese cruise tourism industry and
present a strategy for revitalizing cruise tourism.

Keywords: Japan, Okinawa, tourism industry, cruise, tourist

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