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Asian Journal of Information and Communications 12(1)
Asian Journal of Information and Communications 12(1)

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Asian Journal of Information and Communications

Equity-based crowdfunding platform characteristics and the influence on fundraising success Aranya Narklor and Ra-Pee Pattanapanyasat

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  • 2020-04-14
The popularity of crowdfunding has spread out since almost a decade ago. Different types
of crowdfunding platforms are set up in different countries. There are pros and cons of these
variations. This paper describes the equity-based crowdfunding (ECF) which is usually set
up as a means to raise money for startups and entrepreneurs. The ECF platform model in
Thailand is akin to the one from South Korea, which is supported by the regulated bodies.
Given its influence on and importance to startup’s financial vitality, this paper will present
a comparison between the formation of ECF platforms from South Korea and Thailand and
elaborate on their regulatory requirements that cast the ECF operations in both countries.
This paper will also focus on Thailand’s newly established ECF platform called Launchpad
and Investment Vehicle for Enterprises (LIVE). This platform is unique with respect to its
ownership structure and its formative tie with the Securities and Exchange Commission
(SEC) and the Stock Exchange of Thailand (SET).

Keywords: crowdfunding success, startups, formation of a crowdfunding platform,

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